Lulubebe

Lulubebe was set to make its debut in the Vietnamese market in July 2024, with aspirations to establish itself as a beloved national diaper brand. Drawing inspiration from Korean aesthetics, the packaging design calls for a blend of pastel or neutral tones with captivating highlights, creating a cheerful and endearing vibe that balances sophistication and playfulness. The product aims to deliver high quality for babies while remaining affordable for parents.

Art Direction — Creating Comfort & Joy

Overall:
This direction embraces the nurturing essence of babies, using soft textures and pastel hues to create a calm and comforting environment.

The Logo:
“Bubble Typo” introduces a playful energy through rounded typography and soft, fluffy patterns, creating a cheerful and dynamic spirit.

Together, this direction embodies Lulubebe’s values of comfort, joy, and connection, turning everyday moments into acts of care.

Packaging Concept — The Caring Sheep

Softness and Comfort:
Both sheep and babies evoke a sense of softness and warmth.

Protection and Cleanliness:
Sheep are associated with purity, protection, and care.

Brand Name Inspiration — “Bebe”:
Inspired by the gentle bleating sound of a sheep, reinforcing a sense of tenderness and familiarity.