AD'ORO

Brand identity for an Italian restaurant serving traditional panini and pizza for a younger audience.

Brand identity for an Italian restaurant serving traditional panini and pizza for a younger audience.

Services

Branding & Marketing

Client

Ad'oro

Location

Vietnam

Year

2025

Info

Adoro is an Italian restaurant specializing in authentic pizza and panini. The name Adoro means I adore in Italian, expressing a deep sense of love and appreciation for food. This brought us a subtle heart detail that reinforces this emotional connection, while the extended O draws from the visual of melted cheese stretching from a slice of pizza, referencing the sensory experience of authentic Italian cuisine.

The logotype reflects traditional Italian typographic influences, softened by rounded forms that bring warmth and a friendly character. From this typographic system, a set of icons is developed directly from the letterforms, creating a cohesive visual language that feels both playful and rooted in the identity.


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